brand Styleguide

Brand Mantra

Tagline: 

Success beyond achievement

Brand Truth

Kate helps clients define success  on their own terms and build a life that feels as fulfilling as it looks from the outside.

Target Insight

Clients want permission to want more, and a coach who will take both their ambitions and their humanity seriously.

Brand Mantra

Kate Guthrie Coaching exists for the high-achieving woman who has worked hard — and still feels like something is missing. Achievement without alignment is exhausting. These women are ready to stop measuring their lives against someone else's definition of success and start building one they actually love. Kate brings both the warmth to hold space and the structure to create real change — helping clients align their time, energy, and choices with what matters most. This is coaching for women who are tired of working toward a life they never actually get to live — and ready to become the version of themselves they keep promising to become.

Abbreviated Brand Mantra

Kate Guthrie Coaching is for the woman who has worked hard, with the achievements to show for it, but still feels like something is missing. Through transformational and self-leadership coaching, Kate helps professional women stop sacrificing their real life for the next goal — and start building one that actually feels like hers.

Logos

Click to download

Fonts

Click to download

Waverly CF for titles and headlines.

White Camellia Casual for emphasis.

Brandon Grotesque for body copy.

Color Palette

Burnt Orange

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CMYK:

Light Orange

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CMYK:

Peonie

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CMYK:

Lemon

Hex: #fcd09c
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Approved Color Combinations for Text on Web

Dusty rose

White

Olive

Olive

White
Off-White
Mint

Mint

Olive

Mint

Hex: #ee966b
CMYK:

Burnt Orange

White

Duaty Rose

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CMYK:

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CMYK:

Off-white

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CMYK:

Off-White

Olive