brand Styleguide
Brand Mantra
Tagline:
Success beyond achievement
Brand Truth
Kate helps clients define success on their own terms and build a life that feels as fulfilling as it looks from the outside.
Target Insight
Clients want permission to want more, and a coach who will take both their ambitions and their humanity seriously.
Brand Mantra
Kate Guthrie Coaching exists for the high-achieving woman who has worked hard — and still feels like something is missing. Achievement without alignment is exhausting. These women are ready to stop measuring their lives against someone else's definition of success and start building one they actually love. Kate brings both the warmth to hold space and the structure to create real change — helping clients align their time, energy, and choices with what matters most. This is coaching for women who are tired of working toward a life they never actually get to live — and ready to become the version of themselves they keep promising to become.
Abbreviated Brand Mantra
Kate Guthrie Coaching is for the woman who has worked hard, with the achievements to show for it, but still feels like something is missing. Through transformational and self-leadership coaching, Kate helps professional women stop sacrificing their real life for the next goal — and start building one that actually feels like hers.
Color Palette
Burnt Orange
Hex: #c87855
CMYK: 18, 16, 74, 3
Olive
Hex: #505238
CMYK: 61, 60, 79, 40
Mint
Hex: #b9c4ab
CMYK: 25, 15, 35, 0
Light Orange
Hex: #ee966b
CMYK: 3, 48, 59, 0
Lemon
Hex: #fcd09c
CMYK: 0, 21, 40, 0
Off-white
Hex: #fcf6f2
CMYK: 0, 3, 3, 0
Approved Color Combinations for Text on Web
Burnt Orange
Off-White (large only)
Off-White
Olive
Olive
Off-White
Mint
Mint
Olive
Fonts
Waverly CF for titles and headlines
White Camellia Casual for emphasis
Brandon Grotesque for body copy.